Founded by two amazing women committed to empowering everyone to be their own healer, Treat Yourself began as a high-quality cannabis-infused edibles company, then extended to include a line of premium skincare and wellness products. With opportunity soaring, Treat Yourself needed a partner to transform their homegrown look and feel to the next level.
With stiff competition, the beauty category can be quite unforgiving, so we knew we needed to elevate every aspect of the brand. We started by transforming the brand’s iconic long-tressed woman to feel more abstract, ethereal, and a little bit magical. An elegant, yet modern, color palette with accents of gold alongside a well-organized architecture exemplifies “self-care” while also speaking to the product’s ingredient purity. The result is a polished look that demands a more premium price point and a strong design system that unifies the varied product lines to fuel brand recognition.