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Treat
Yourself

A woman-owned and woman-focused wellness and cannabis company.

  • IDENTITY
  • PACKAGING
  • ILLUSTRATION
Holding magic eye wand product made with hemp oil
Close up of clay mask made with matcha and moringa

Founded by two amazing women committed to empowering everyone to be their own healer, Treat Yourself began as a high-quality cannabis-infused edibles company, then extended to include a line of premium skincare and wellness products. With opportunity soaring, Treat Yourself needed a partner to transform their homegrown look and feel to the next level.

Facial moisturizer packaging design infused with turmeric and frankincense
No chemicals, no additives, just nature tagline
Logo for woman-owned wellness and cannabis company
Natural wellness products on bathroom shelf with sunlight
Monogram for woman-owned wellness and cannabis company
Inner Beauty t-shirt design for natural woman
Clarity t-shirt design for natural woman

With stiff competition, the beauty category can be quite unforgiving, so we knew we needed to elevate every aspect of the brand. We started by transforming the brand’s iconic long-tressed woman to feel more abstract, ethereal, and a little bit magical. An elegant, yet modern, color palette with accents of gold alongside a well-organized architecture exemplifies “self-care” while also speaking to the product’s ingredient purity. The result is a polished look that demands a more premium price point and a strong design system that unifies the varied product lines to fuel brand recognition.

Natural lavender and mint deodorants laying on countertop
Close up of clay mask made with chamomile and rose petals
Natural clay masks on wood table with ingredients
Holding cleansing cream packaging with floating petals and sparkles