By playing up Maxine’s existing tone of voice and better emphasizing flavor and ingredients, we refreshed the brand, delivering a modern and fun design that helped take them to the clouds.
From the start, the Maxine's team was thinking big, and the new look helped pave the way for several new developments to the Maxine’s world. The refreshed brand now exists across a whole range of touch points including new offerings, digital, promo materials and more.
We like to say that Paul and Camila dropped into our lives like angels from heaven. Not only is their work in every way exceptional, but they communicate clearly, are profoundly creative, and tremendously fast. We’ve worked with several agencies and seen horrible results and wasted time, so we’re so thankful for how they streamline the process and work efficiently. They have both sides of the brain working at full capacity. We are continuously amazed by their creativity and how organized, clear and direct they are. Every day we receive compliments on the work they've done. There is no other design firm that comes close to their professionalism and brilliance.Rachel Brookhart Carmichael Director of Marketing, Maxine's Heavenly