Maxine's Heavenly

A healthier cookie, made with clean, quality ingredients, that doesn’t skimp on taste.

  • IDENTITY
  • PACKAGING
  • ILLUSTRATION
  • WEB DESIGN
Maxine’s Heavenly Almond flavor standup pouch with clouds background

By playing up Maxine’s existing tone of voice and better emphasizing flavor and ingredients, we refreshed the brand, delivering a modern and fun design that helped take them to the clouds.

Maxine’s Heavenly Cinnamon flavor standup pouch with clouds background
Maxine’s Heavenly Chocolate flavor standup pouch with clouds background
Maxine’s Heavenly logo
Cookie packaging flavors on store shelf
Today is going to be delicious standup pouch gusset

From the start, the Maxine's team was thinking big, and the new look helped pave the way for several new developments to the Maxine’s world. The refreshed brand now exists across a whole range of touch points including new offerings, digital, promo materials and more.

Cookie 2-packs and stand up pouch packaging floating
Maxine’s Heavenly Cinnamon flavor two-pack held in hand
Two-pack flavors with cookie bite animation
Two-pack flavors with cookie bite animation
Two-pack flavors with cookie bite animation
Two-pack flavors with cookie bite animation
Two-pack flavors with cookie bite animation
Maxine’s Heavenly Almond flavor standup pouch with floating cookies
Healthy cookie with wings flying
Maxine’s Heavenly redesign growth
Delicious cookies t-shirt design
We like to say that Paul and Camila dropped into our lives like angels from heaven. Not only is their work in every way exceptional, but they communicate clearly, are profoundly creative, and tremendously fast. We’ve worked with several agencies and seen horrible results and wasted time, so we’re so thankful for how they streamline the process and work efficiently. They have both sides of the brain working at full capacity. We are continuously amazed by their creativity and how organized, clear and direct they are. Every day we receive compliments on the work they've done. There is no other design firm that comes close to their professionalism and brilliance. Rachel Brookhart Carmichael Director of Marketing, Maxine's Heavenly