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B.T.R. Bar

The protein bar that’s raising the bar.

  • IDENTITY
  • PACKAGING
  • ILLUSTRATION
  • SOCIAL CONTENT

Designed with the hustler in mind, B.T.R. Bar doesn’t just have a “better” ingredient profile – it’s packed with 7+ adaptogens and superfoods to serve up purposeful benefits like stress relief, mental recharge, and energy… all while tasting crazy delicious.

To ensure that B.T.R. Bar would disrupt a crowded category, we built a distinct visual language that is
boldly colorful, confidently clean, and on the move – a nod to both the product attributes and target
consumer’s lifestyle. SKUs are purposefully color-coded with patterning to represent each bar’s unique
functional benefit, while crisp modern ingredient imagery reinforces quality and taste across the portfolio.

With a solid visual system in place, we extended B.T.R. Bar’s identity to social with content that stands out and flexes to keep engagement levels high.

The words 'above and beyond' don't even scratch the surface when it comes to how Paul and Camila approach every project. I've never had a stronger partnership than I do with Riser in all my years in business. The quality of their work is exceptional, and they immediately captured the essence of my brand and vision. Good packaging is essential for any business. It's the entry point for your customers. But Paul and Camila don't just give you good packaging, they give you EXCEPTIONAL packaging that represents you and your business perfectly! I'm a self-funded solopreneur, and it's the best investment I could make. I truly trust Paul and Camila with my brand's life, and I cannot thank them enough for everything they've done for B.T.R. Bar. Their attention to detail, innovative design concepts, they're one-of-a-kind! Ashley Marie Founder & Chief Snack Officer, B.T.R. Bar