Alice’s
Sweet Tooth

Organic hand-made meringue kisses that burst with flavor.

  • IDENTITY
  • PACKAGING
  • ILLUSTRATION
Alice’s Sweet Tooth Vanilla flavor packaging
Alice’s Sweet Tooth Blueberry flavor packaging
Alice’s Sweet Tooth Raspberry flavor packaging
Alice’s Sweet Tooth Cocoa flavor packaging
Alice’s Sweet Tooth Mango flavor packaging
Alice’s Sweet Tooth Chocolate Chip flavor packaging

Who would want to give up sweets? Not us. And not the founder of AST, who sought to satisfy her cravings without the guilt. So she got to the kitchen and created a new kind of meringue cookie made with just a few quality ingredients - but big on taste. We created a sophisticated look and went totally bold with color to breakthrough the category's traditional pastel palette.

Alice’s Sweet Tooth packaging flavors with meringues top view
Alice’s Sweet Tooth Cocoa flavor packaging close up
Alice’s Sweet Tooth packaging flavors with meringues front view
Alice’s Sweet Tooth packaging flavors with meringues
Alice’s Sweet Tooth logo
Chocolate Chip illustration
Cocoa illustration
Vanilla illustration
Blueberry illustration
Raspberry illustration
Mango illustration
I can’t believe my good fortune in having found this incredible design team! From the beginning, they understood my goals and helped craft the branding of my start-up cookie company better than I could have imagined. When I launched at my first trade show, every aspect of the presentation - from the packaging to the marketing materials to the website - was so beautiful and at such a high professional level, I was overwhelmed with the reaction to my product. I literally became an overnight success with more business than I could handle, and have been growing ever since. There is no doubt in my mind that I owe it all to their creative genius. On top of that, they have been an absolute delight to work with. I will never make a move without them. Elyse Eisenberg Founder & CEO, Alice’s Sweet Tooth