A lifelong baker, Alice’s Sweet Tooth’s founder wanted to be able to satisfy her cravings but worried about all the calories her sweet tooth was costing her. A modern take on the traditional French meringues and made with the highest quality organic and sustainably sourced ingredients, each kiss is so airy and light it’s truly like enjoying a sweet puff of sunshine.
Working with a unique product form and fun flavors like Mango and Raspberry, we knew we needed to create a pack that highlighted the magic of meringues and avoided the use of traditional pastels. Vibrant, bold colors are complemented by elegant, yet contemporary, typography. Subtle flavor illustrations with a spot varnish finish add just the right touch of creativity while keeping it classy. The result is an elevated look that does not shy away to draw you in for a kiss.
I can’t believe my good fortune in having found this incredible design team! From the beginning, they understood my goals and helped craft the branding of my start-up cookie company better than I could have imagined. When I launched at my first trade show, every aspect of the presentation - from the packaging to the marketing materials to the website - was so beautiful and at such a high professional level, I was overwhelmed with the reaction to my product. I literally became an overnight success with more business than I could handle, and have been growing ever since. There is no doubt in my mind that I owe it all to their creative genius. On top of that, they have been an absolute delight to work with. I will never make a move without them.Elyse Eisenberg Founder & CEO, Alice’s Sweet Tooth