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Alice’s
Sweet Tooth

Organic handmade meringue kisses with melt-in-your-mouth happiness.

  • IDENTITY
  • PACKAGING
  • ILLUSTRATION
Alice’s Sweet Tooth Vanilla flavor packaging
Alice’s Sweet Tooth Blueberry flavor packaging
Alice’s Sweet Tooth Raspberry flavor packaging
Alice’s Sweet Tooth Cocoa flavor packaging
Alice’s Sweet Tooth Mango flavor packaging
Alice’s Sweet Tooth Chocolate Chip flavor packaging

A lifelong baker, Alice’s Sweet Tooth’s founder wanted to be able to satisfy her cravings but worried about all the calories her sweet tooth was costing her. A modern take on the traditional French meringues and made with the highest quality organic and sustainably sourced ingredients, each kiss is so airy and light it’s truly like enjoying a sweet puff of sunshine.

Alice’s Sweet Tooth packaging flavors with meringues top view
Alice’s Sweet Tooth Cocoa flavor packaging close up

Working with a unique product form and fun flavors like Mango and Raspberry, we knew we needed to create a pack that highlighted the magic of meringues and avoided the use of traditional pastels. Vibrant, bold colors are complemented by elegant, yet contemporary, typography. Subtle flavor illustrations with a spot varnish finish add just the right touch of creativity while keeping it classy. The result is an elevated look that does not shy away to draw you in for a kiss.

Alice’s Sweet Tooth packaging flavors with meringues front view
Alice’s Sweet Tooth packaging flavors with meringues
Alice’s Sweet Tooth logo
Chocolate Chip illustration
Cocoa illustration
Vanilla illustration
Blueberry illustration
Raspberry illustration
Mango illustration
I can’t believe my good fortune in having found this incredible design team! From the beginning, they understood my goals and helped craft the branding of my start-up cookie company better than I could have imagined. When I launched at my first trade show, every aspect of the presentation - from the packaging to the marketing materials to the website - was so beautiful and at such a high professional level, I was overwhelmed with the reaction to my product. I literally became an overnight success with more business than I could handle, and have been growing ever since. There is no doubt in my mind that I owe it all to their creative genius. On top of that, they have been an absolute delight to work with. I will never make a move without them. Elyse Eisenberg Founder & CEO, Alice’s Sweet Tooth